branding | packaging design | web design
Following the initial brand discovery session  we knew that we were looking for something understated, minimal and chic with a touch of adventure - and obviously wanderlust. The logo picks out the faceted shape of the semi-precious gems used in WL's jewellery to replace the A, resulting in a mark that can also stand alone.

With this initial identity we had a strong foundation to build the rest of the brand with a gorgeous muted colour palette and touches of gold. This gave us a clear direction for the website design, packaging, stationery and Point of Sales. All of this came together to create a strong, recognisable and engaging brand that has gone from strength to strength in the last year. Wanderlust Life is now stocked in Liberty of London. 

Wanderlust Life homepage design - visit website  

Wanderlust Life homepage design - visit website


Clockwise from top left:   1. Customer leave behind postcards that capture the brand essence.   2. Jewellery packaging, photo: Adj Brown    3. Selection of printed collateral for the Wanderlust Life pop up   4. Georgie loved her logo so much she popped her tattoo cherry!



I have worked with Jen since the very early stages of my jewellery brand, Wanderlust Life. I needed an e-commerce website, re-brand and jewellery packaging. As a small business, investing in these design elements was initially big step - but I can definitely say it has paid off!

Jen is reliable, approachable, open and easy to communicate with - qualities i've found to be so important during the creative process of working with others. Jen clearly understood the brief and was able create the look and feel I had envisaged, to enable Wanderlust Life to speak to our target audience and grow the brand. We are so often complimented on our branding, packaging and website, from individual customers, wholesale clients & press.

In just under two years Wanderlust Life has grown from a part time business to a full time operation. We now sell have a successful online stone, sell to over 20 stores across the UK and I believe that Jen's design skills and understanding of the brand through out this time has been paramount to our ongoing success.

Thank you Jen!

Georgie Roberts, Founder + Owner of Wanderlust Life

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